The announcement was made today by World Lacrosse President Sue Redfern and Chief Executive Officer Jim Scherr at SportAccord 2019, the largest annual gathering of leaders from across Olympic and international sport. It was particularly significant for the announcement to be made in Australia, a country with a proud tradition of success in international men’s and women’s lacrosse and a two-time host of the Olympic Games (Sydney 2000 and Melbourne 1956).

The new name, logo and brand platform will add further momentum to the already rapid growth lacrosse is enjoying worldwide, while generating increased awareness and support for the federation, its 62-member National Governing Bodies and its Continental Federations. Lacrosse is one of the fastest-growing sports in the world and membership in the international federation has more than tripled since 2000.

(READ MORE......)